From designing a clear “hero” offer and pricing architecture to staffing and scheduling that protects chair time, aesthetic dentistry can become a predictable revenue stream rather than a distraction. This session shares a practical playbook for owners and practice leaders looking to launch or grow aesthetics with operational discipline and a measurable patient acquisition system.
Defining a hero aesthetic offer that patients instantly understand, want, and are willing to pay for, then packaging it into clear tiers
Building a staffing and scheduling model that safeguards core dentistry productivity while creating consistent capacity for aesthetics
Implementing a 30-day patient acquisition funnel (existing patients + digital) with KPIs to track leads, consults, conversions, and retention