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This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.  

Scaling
AI
Data
Digitalization

Author:

Greg Solak

Head of Engineering
F45

Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

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Greg Solak

Head of Engineering
F45

Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

Author:

Chris Crane

CPO
Fiveonefour

Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

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Chris Crane

CPO
Fiveonefour

Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

Author:

Tim Delisle

Co-Founder & CEO
Fiveonefour

Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

teams.

At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

 

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Tim Delisle

Co-Founder & CEO
Fiveonefour

Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

teams.

At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

 

Revenue Diversification
Data
AI
Science-Backed Trends
Longevity
Preventative Health
Consumer Behaviour

Author:

Star Sage

Sr. Director of Business Development
Hyperice
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Star Sage

Sr. Director of Business Development
Hyperice

Author:

Tino DeMartino

Head of Wellness
SoHo House North America
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Tino DeMartino

Head of Wellness
SoHo House North America

Author:

Meaghan Carlson

Vice President of Brand and Marketing
Sensei

As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

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Meaghan Carlson

Vice President of Brand and Marketing
Sensei

As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.

Author:

Jared Poulin

Head of Membership Wellness
Proper Hotels
... read more

Jared Poulin

Head of Membership Wellness
Proper Hotels
 

Jared Poulin

Head of Membership Wellness
Proper Hotels

Jared Poulin

Head of Membership Wellness
Proper Hotels

Jared Poulin

Head of Membership Wellness
Proper Hotels
 

Tino DeMartino

Head of Wellness
SoHo House North America

Tino DeMartino

Head of Wellness
SoHo House North America

Tino DeMartino

Head of Wellness
SoHo House North America
 

Star Sage

Sr. Director of Business Development
Hyperice

Star Sage

Sr. Director of Business Development
Hyperice

Star Sage

Sr. Director of Business Development
Hyperice
 

Julia von Gablenz

Regional President, Europe and Middle East
Zoetis

Julia von Gablenz

Regional President, Europe and Middle East
Zoetis

Julia von Gablenz

Regional President, Europe and Middle East
Zoetis
 

Edwina Gildea MVB MRCVS

Senior Director-Head of Global Medical Portfolio Support-Global Medical Affairs
Zoetis

Edwina Gildea MVB MRCVS

Senior Director-Head of Global Medical Portfolio Support-Global Medical Affairs
Zoetis

Edwina Gildea MVB MRCVS

Senior Director-Head of Global Medical Portfolio Support-Global Medical Affairs
Zoetis
 

Ruth Sylvia

Vice President of Product Management
MyFitnessPal

Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce.

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Ruth Sylvia

Vice President of Product Management
MyFitnessPal

Ruth Sylvia

Vice President of Product Management
MyFitnessPal

Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce. Previously, she held product leadership roles at Etsy, Zocdoc, and Audible.

 

Jamie Mark

Vice President, Membership & Community Development
Proper Hotels 

Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

Read full bio

Jamie Mark

Vice President, Membership & Community Development
Proper Hotels 

Jamie Mark

Vice President, Membership & Community Development
Proper Hotels 

Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

With over a decade of experience at Soho House, Jamie held senior roles spanning membership, events, and partnerships, shaping culturally relevant programs at a national scale. Her background also includes agency experience working with leading fashion, spirits, and hospitality brands.

In addition to membership strategy, Jamie oversees brand media outreach across Proper Hotels and By Proper, and leads wellness, recovery, and longevity initiatives.

 

Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey.

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Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.