Antimicrobial resistance is one of the most urgent challenges in animal and human health, demanding new approaches beyond traditional antibiotics. Changemakers developing preventative strategies and non-antibiotic alternatives explore the opportunities and hurdles that will define how these tools expand the veterinary toolkit, reduce dependence, and safeguard vital medicines.
- Market positioning – differentiating alternatives from traditional antibiotics
- Adoption drivers – proving cost-effectiveness and securing veterinary and farmer buy-in




















