As sober-curious consumers embrace new lifestyle choices, the low and no alcohol industry is gearing up for considerable growth in North America. According to the IWSR Global opportunities in Low and No Alcohol report, in the USA alone, 52% of consumers are trying to reduce their alcohol intake. This is inline with the global trend of health consciousness fuelled by wellness culture. But this begs the question is the mindful drinking movement here to stay or is it just a fad?The pandemic has been a teaching moment for many of us.  Good for the planet – good for me is the major driving force for consumers upping their consumption online. Many brands are shifting to direct to consumer strategies creating more choice and opportunities. How will e-commerce, creating bar experience at home, mindful drinking choices, distant togetherness and on-demand delivery trends develop?There is a wealth of untapped opportunity for disruptive start-ups, mid-tier independent beverage brands as well as multinationals, to create great tasting drinks to cater for this growing market. The Lo & No Beverage Summit: North America, November 4,5 & 9  taking place Virtually is your opportunity to meet with incumbent international brands venturing into the low and no alcohol category, innovative and disruptive low and no start-ups, as well as venture capitalists and ingredients manufacturers who are all entering the low and no space. Network with on/off traders who are hacking into this consumer trend with ingenious menus featuring the latest creations.