A significant share of the innovation being funded and developed today is not reaching the animals, clinics, and farms it was designed for. This session brings together voices from across the value chain for an honest conversation about what is breaking in the handoff between innovation and adoption, and what it would take to fix it.

• The affordability reality: how should founders and funders think about pricing and access from day one?
• The missing veterinary voice in early-stage decision-making
• From approval to adoption: where are the biggest bottlenecks?
• Industry-academia collaboration: what would a better model look like?

Earlier detection and the expanding therapeutic toolkit present great opportunities to improve health outcomes, but this complexity also increases the need for greater collaboration between practice leaders and industry partners.

Innovation does not succeed at approval; it succeeds when it works in the clinic, supports the team and creates sustainable economics for the practice.

Panelists will discuss how practice and partner collaboration, can help…

• Manage and meet pet owner expectations and build trust

• More effectively integrate innovation into workflows and operations

• Identify the challenges for founders and industry partners in supporting adoption

HPAI costs hundreds of millions per outbreak. PRRS circulates persistently through the most biosecure swine systems in the world. The science to prevent both exists. Yet delivering solutions at a commercial scale is limited by challenges in demonstrating ROI and operational capacity.  

• How the economics of prevention need to be reframed around visible, near-term financial return rather than disease avoidance alone
• How data, diagnostics, and early detection are shifting biosecurity from reactive to preventive, and what tools are genuinely changing producer behavior
• The role of vaccination and emerging biological tools in building more resilient production systems at commercial scale
• What designing prevention systems for real operational conditions, consolidating herds, untrained workforces, and hostile environments, actually requires
• What collaboration across producers, industry, and regulators needs to look like to make progress at scale