Platinum Partners
Flex
Website: www.withflex.com
Flex is the HSA/FSA payments infrastructure powering enterprise health and wellness brands. Built for modern omnichannel retailers, Flex makes it simple for businesses to accept pre-tax health dollars online, in-store, and across subscription programs without the operational headaches.
Every year, Americans have access to more than $150B in HSA and FSA funds, but much of it goes unused due to friction in the payment process. Flex changes that by enabling brands to capture this untapped spending power while boosting average order value by up to 50% without adding new acquisition channels.
Whether it is managing mixed-eligibility carts, processing recurring payments, or instantly generating Letters of Medical Necessity for eligible products, Flex handles the complexity so your team can focus on growth. Our platform integrates seamlessly into your existing tech stack and supports everything from checkout to compliance, ensuring a smooth experience for both retailers and customers.
With Flex, consumers can finally use their health dollars the way they want on products that support recovery, performance, and overall well-being. For retailers, it is a low-lift, high-impact way to increase revenue, improve customer satisfaction, and stand out in a competitive market.
Flex makes health and wellness more accessible, one transaction at a time.
Truemed
Website: www.truemed.com
Truemed is redefining how Americans use their healthcare dollars. We partner with leading health and wellness brands — including Peloton, Garmin, Sleep Number, and many more — to make their products eligible for HSA/FSA spending. The result: a simple, affordable way for consumers to invest in tools that actually improve their health.
Most people think HSA/FSA funds can only be used for prescriptions or copays. But under IRS guidelines, thousands of evidence-based products qualify when used for a medical purpose. Truemed bridges the gap by handling medical evaluations, generating compliant documentation, and integrating directly into merchant checkout flows so consumers can instantly use tax-free dollars on products designed to help them move, sleep, recover, and perform better.
Whether it’s connected fitness, running shoes, recovery tech, wearables, or sleep optimization, Truemed is building the infrastructure that connects proactive health products to the $150B+ in pre-tax healthcare spending.
Our mission is simple: empower people to spend healthcare dollars on things that actually make them healthier.
Gold Partner
Garmin
Website: www.garmin.com/en-US/health
Garmin Health empowers innovative third-party digital health solutions with the Garmin Health Ecosystem, comprised of the Garmin product portfolio and its data integration services. By leveraging the Garmin Health API and SDKs, organizations can receive real-time or existing biometric data – with customizable levels of granularity – in accordance with their specific privacy policies. Garmin Health is a globally focused division of technology leader Garmin, collaborating with entities in areas like healthcare, research, employee benefits, insurance, fitness and defense.
By supporting women’s health research through strategic relationships – most recently with King’s College London for its historic EMBRACE project, which focuses on improving outcomes for pregnant women and newborns – Garmin Health contributes to this important and historically under-researched subject. And with collaborators from around the world focused on women’s health, Garmin wearables enable personalized feedback and solutions for metabolic health, perimenopause, fitness and more.
Playlist (Mindbody, ClassPass, Booker)
Website: www.playlist.com
Please visit our website for more information.Wellhub
Website: wellhub.com/en-us
Wellhub is the world’s largest corporate wellness platform - trusted by over 90,000 gyms, studios, and wellness providers globally, including more than 20,000 in the U.S. such as Life Time, F45, Anytime Fitness, Solidcore, Gold’s Gym, and Barry’s. As an outsourced corporate sales channel, Wellhub connects fitness and wellness partners to 33,000+ global employers–from fast-growing local businesses to global leaders like UBS, Aflac, and Tiktok, all actively investing in employee wellbeing.
Silver Partner
Become a Partner
Show off your solutions and fast-track your sales
Get your product in front of hundreds of the most influential decision-makers in the health and fitness game. This is your chance to kickstart deals, form game-changing partnerships, and put your brand on the map.
Be the expert everyone's talking about
Want to stand out? Share the stage with the biggest names in the industry and cement your spot as a thought leader. Whether it’s a killer keynote, a punchy panel, or an interactive workshop, we’ve got the format to help you shine.
Connect directly with future customers
Our networking app makes it super easy to set up 1:1s in dedicated meeting zones, so you can connect with the senior decision-makers who matter most and turn conversations into collaborations. From business to pleasure, discover those deeper connections at morning HIIT sessions, sunset yoga, breathwork and anything in between!
To discuss partnership opportunities please get in touch at [email protected]
